Google Review QR Code: How to Create and Use One
Find your Google review link, make a QR code for it and place it well, while following Google's review policies.
Generate Google Review QR
Direct customers straight to your Google Maps review dialog to boost local ratings.
A Google review QR code takes customers straight to your Google review box. It does not create reviews. It removes the effort of searching for your business, so customers who want to leave a review can do it quickly. This guide shows you how to find your review link, make and place the code, and follow Google's rules.
Google Anti-Gating Guidelines & Neutral Prompts
- • Review Gating: Asking "Did you enjoy your food? If yes click Google, if no give private feedback." Google requires sending all customers directly to the public review box.
- • Rating Framing: Saying "Rate us 5-Stars ★★★★★" or "Leave a 5-star review".
- • Review Incentives: Offering discounts, free desserts, vouchers or lucky draws in exchange for reviews.
- • Self-Reviewing: Writing reviews from employee devices on the shop's Wi-Fi.
- • Neutral CTA: "Review us on Google" or "Share your feedback on Google".
- • Direct Place ID Link: Opens the actual 5-star dialogue directly, saving customer time.
- • Bill Folder Placement: Place on physical receipts or bill folders when customer is relaxed.
- • One Code Per Location: If you operate multiple branches, use dedicated Place IDs for each location.
Google periodically updates the Business Profile layout and URL schemes. The direct link format https://search.google.com/local/writereview?placeid=... remains the globally supported standard across iOS and Android browsers.
Step 1: Find your review link
Sign in to your Google Business Profile and look for the option to share your review form or ask for reviews. Copy the link. Menu names change, so if you cannot find it, search the Google Business Profile help for the current steps. Another route is Google's Place ID finder: copy your Place ID and paste it into the generator, which builds the review link for you.
Step 2: Create the code
Paste the link into the Google review QR code generator, choose dark colours on a light background, and add a neutral prompt such as Review us on Google. Download an SVG or PDF for print.
Step 3: Test it
Scan the code with your own phone and with a second phone. Check that it opens the review box for the correct business and location. For businesses with several outlets, each location needs its own code.
Step 4: Place it where people already have their phone
On the bill folder or receipt.
At the billing counter.
On table cards, after the meal.
On a mirror card in a salon or at the reception desk of a clinic.
On packaging or a thank-you card for deliveries.
Make it at least 3 cm wide on table cards and larger on counters.
Follow Google's review rules
Ask every customer in the same way. Do not ask only the people you expect to be happy, and do not filter by rating before sending people to Google.
Do not offer discounts, gifts or any reward in exchange for reviews.
Do not write reviews for customers, and do not review your own business.
Avoid wording such as Rate us 5 stars. Use neutral wording.
Google can remove reviews that break its policies, and policies change, so read the current policy before you start a campaign.
How to ask
Train staff to mention it naturally: If you enjoyed your visit, we would appreciate a review, and you can scan this code. Send the same link by message to customers who ask for it. Timing matters. The best moment is just after a good service, not weeks later.
Respond to every review
Reply to positive and negative reviews politely and briefly. For a complaint, apologise, offer to fix it offline and keep personal details out of the reply. Replies show future customers that you pay attention.
Measure what happens
Track how many new reviews you receive each month and how your rating changes. If you make the code dynamic, scan counts show how many people opened it. A scan is not a review, and the code never guarantees a review.
Common mistakes
Linking to the wrong location.
Linking to a search results page instead of the review box.
Offering incentives.
Asking only certain customers.
Ignoring negative reviews.
Key Takeaways
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